Archive for May 2011 | Monthly archive page
I recently attended an amazing event in Phoenix, Arizona hosted by my greeting card licensee, American Greetings. Each year American Greetings plays host to many of their top clients, presenting what’s new in the world of greeting cards.
This year, the theme of creativity was featured by showcasing some of their in-house talent as well as several licensed content partners. An impressive outdoor display was set up for each artist and writer on the patio of the Phoenician Hotel where a cocktail reception was held for the attendees. It was so nice to meet and greet customers from places like Canada, Oklahoma and Portland, Maine.
Me with Tina Benevides, VP of Creative at AG
Talking with some of the other designers and writers who attended was such a treat! A highlight for me was spending some time with well-known artist Mary Engelbreit. Back in the mid-1980’s, as a former teacher and single mom trying to find my way, I wrote to Mary asking for advice on how to break into the industry. I still treasure the letter I received back from her. It was great fun to connect and finally thank her for steering me in the right direction!
Me with mentor and artist extraordinaire, Mary Englebreit
This creative line-up includes Brenda Walton, Me, Mary, and Bella Pilar
Lucky artists and writers in the AG family of companies including Papyrusand Recycled Paper Greetings
Following the cocktail reception, we were treated to an extraordinary dinner and entertainment. The banquet room was transformed into a magical wonderland, fashioned after Tavern on the Green in New York City. Trees sparkled with tiny white lights, birdsong filled the air, and the tables were set to impress in an explosion of color and texture.
The American Greetings’ rose (as featured in their logo) came to life at each place setting. Red napkins folded in a flower shape were topped with a beautiful fresh red rose. Actual magnolia leaves transformed into circular placemats. The table settings were true works of art!
A beautiful place setting
A table in full bloom
A video was shown celebrating the work of American Greetings artists and writers, then each of us was introduced the crowd of 300. Dinner was a delicious affair, culminating in a dessert to die for! Chocolate greeting cards and stacked sponge cakes were garnished with faux flowers made of sugar. Amazing (and yummy, too!)
Dessert featuring chocolate greeting cards
But the real icing on the cake was James Taylor! He delivered an inspiring and touching performance specially choreographed for the American Greetings guests. His song “Shower the People You Love with Love” could not have been more fitting, and my personal favorite was “ Oh, What a Beautiful Morning” from the show Oklahoma. James also spoke to us about the times in his life when greeting cards have touched him deeply. One was a Valentine card he treasured from a secret crush in the fifth grade, which he faithfully carried around in his jeans pocket until they ended up in the laundry. The other was a sympathy card he received from someone very dear to him upon the death of his father. He mentioned the fact that songwriting and writing for greeting cards is very similar in that we are all trying to connect to people in ways that touch their hearts and relate to their experiences.
It was hard to see the evening come to an end.
Upon leaving, each guest received a commemorative book featuring some of the creative talent that makes American Greetings so special. To say I was honored to be a part of such a wonderful event is an understatement. It was humbling, inspiring… and a true celebration of creativity!
A magical night at our Tavern on the Green in the desert, indeed…
Blossoming Fabric Teal Colorway
“Ocean” is a collection of work by eight artists displaying their unique perspectives on all things ocean.
Check out a sneak peek of “The Kracken” below which will be featured in the show.
Hope to see you next Friday!
Opening Reception:Friday, May 27, 20115:00-7:00pmKathy Davis Studios Gallery303 Horsham Rd, Suite GHorsham, PA 19044
“The Kracken” by Meghann Permar
Even though life is far from perfect it can still be wonderful.