National Guild for Community Arts Education

Feb 10, 2014

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national guild logoKathy Davis Studios and National Guild for Community Arts Education Partner to Scatter Joy

New Line of cards developed to support the arts and arts education

Kathy Davis Studios and American Greetings Corporation (NYSE: AM) have chosen the National Guild for Community Arts Education (National Guild) as the recipient of royalties from a new line of cards developed to support the arts. This new partnership strengthens each organization’s ability to “Scatter Joy through Art”— Kathy Davis’s mission — by supporting National Guild programs and services that make arts learning opportunities more accessible in communities across the country.

Kathy Davis Studios is donating to the National Guild the royalties it receives from the sale of nine beautifully illustrated cards, and American Greetings is providing a matching donation. Each card in the new Birthday & Everyday Card Set features Kathy’s signature designs and thoughtful verse, and is embellished with stitching and other details that create a handmade look and feel. Wrapped to preserve their beauty, the cards showcase a “Support the Arts” sticker on the front. The back of each card highlights the National Guild logo and mission statement “to support and advance access to lifelong learning opportunities in the arts.”

“The National Guild is proud to be recognized by these two dynamic, imaginative companies, whose missions so closely align with our work,” said Guild Executive Director Jonathan Herman. “Our 450 member organizations—nonprofit arts providers in 45 states—are enabling millions of people of all ages, backgrounds and abilities to experience the delight and fulfillment of participating in the arts and connecting creatively with others. Many of our members are not only teaching the arts, but also developing young leaders, promoting better health and fostering more vibrant communities through the arts. Purchasing Kathy’s cards can help ensure that everyone has the opportunity to experience the joy of making art throughout their lives.”

“As a former art teacher, I know the value of introducing art into people’s lives,” said Kathy Davis. “The mission of our company is to ‘Scatter Joy – Joy through Art, Joy through Living, Joy through Giving.’ The National Guild commitment to support the arts in communities across the country closely aligns with our own. We are proud to be partners in helping them accomplish their mission.”

“Kathy’s ‘Scatter Joy’ mission resonates with the consumers who purchase her cards every day,” said Mary Beth Sibert, who manages the Kathy Davis brand for American Greetings. “When she chose the National Guild as her charitable partner for this program, we were happy to share in contributing to this worthy cause.”

The Kathy Davis Birthday & Everyday card set is available for purchase online for $29.99 through American Greetings at http://bit.ly/Zo56GI. It is available in Kathy Davis displays in stores throughout the country, including Wegman’s, Rite Aid stores and select CVS stores. Packaged in a keepsake storage box, the assortment includes friend-to-friend, heartfelt expressions for birthday, thank you and “just because” cards. It enables purchasers to create joyful moments on special days and every day while supporting arts education for all.

The National Guild for Community Arts Education supports and advances access to lifelong learning opportunities in the arts. Its more than 450 members, located in 45 states, include nonprofit community schools of the arts; arts centers; and arts education divisions of performing arts institutions, universities museums and other organizations. Collectively, Guild members serve more than 1.2 million students, employ 16,000 teaching artists and reach an additional six million Americans each year through performances and exhibitions in rural, suburban and urban communities across the nation. In addition to providing classes and lessons within their own facilities, many members also collaborate with senior centers, hospitals, public schools and other agencies to increase communities’ access to arts education. The Guild fosters the creation and development of these community arts education organizations and programs by providing research and information resources, professional development and networking opportunities, advocacy, funding and high-profile leadership. www.nationalguild.org

Kathy Davis Studios, headquartered in Horsham, PA, is a leading design company serving the gift, stationery, craft and home decor industries. Led by Kathy Davis, America’s top greeting card designer, the firm designs products that sell worldwide. Davis is also the author of Scatter Joy – Create a Life You Love, reflecting the mission that pervades all aspects of her art and life. www.kathydavis.com

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company’s major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com